Social media has become an inevitable part of people’s lives. For brands and businesses looking to leverage themselves online, social media is one of the fastest avenues to reach a wide audience in a short period of time.
Snapchat, in particular, is a hugely successful and popular social media tool with over 300 million users as of 2016. With those numbers, there’s no question that you’ll be able to reach out to your target audience, and reel in more interested customers.
So how do you use a popular social media tool to your advantage?
Here are the three best ways to use Snapchat to raise brand awareness:
1. Curate “Your Story”
Snapchat’s premise is its limited viewing time. However, your ‘story’ will be accessible to all during that period. It’s important to know which snaps to include to ensure your Snapchat account is consistent with your brand voice and image.
Choose the best Snaps, photos, and moments for the public to enjoy. After all, this is where people will base their first impression of you. At the same time, publishing even non-curated but still relevant snaps for loyal followers will give them a sense of exclusivity. It can be in the form of special promos, sneak peeks, and other events that you don’t usually show everyone.
This exclusivity can serve as an incentive to establish a loyal follower base on your account.
2. Promote Others
When it comes to online promotion, it can’t always be about you. Sometimes, fostering good relations with other bloggers and brands online can help you in the long run. But doing so will mean promoting them on your own site as well.
This mutual partnership may include a collaborative promotion of both your brands, or you can simply talk about their own product or service. You can ask the same favor from these social media partners afterwards.
3. Think Before You Snap
While publishing non-curated snaps will sometimes help encourage followers, going snap-crazy may actually turn them off. Even when it comes to unpublished snaps, make sure to still choose the most appropriate ones that will stay consistent with your brand and voice. Learn to time your snaps accordingly. Also, with the help of coursework writing service you can check and proofread any videos or content you’ll be putting out on your social media account before you hit ‘publish’. Online promotion can benefit you and your brand once you start doing it right!