Support

Frequently Asked Questions

FAQ

If you have a question, please see our Frequently Asked Questions below for answers. If your question is not answered, contact us at 1-800-261-1537

How does Search Engine Optimization (SEO) work?

Search engines are designed to help people find exactly what they are looking for. Search Engine Optimization (SEO) is a process that makes your website more easily found through search engines, by building links to your website and using strategic keywords that people are searching for. Search engines results are influenced by the number and quality of links pointing to a site; the more links there are to your site, the higher it ranks and the more visible it is to your customers. For businesses that want an online presence, building links to your website is crucial to its success.

For more detailed information, please visit our Value of SEO page

How do I know if I am getting good SEO? What is Good SEO?

There are a number of things to consider when deciding if you are getting good SEO. Rather than tell you what we think, we want to point you to what Google, the Search Industry leader, thinks is good SEO. Please visit the following Google link:

http://www.google.com/support/webmasters/bin/answer.py?answer=35291

How long will it take for a site to rank or for me to see results?

Typically, to rank for a local search term a safe estimate is between 3-6 months, depending on the amount of competition; however, there is no standard way to predict or estimate how long it will take for a site to rank. There are many factors to consider when determining how long it will take for a site to rank, including budget, competition, and how SEO ready your site is.

Is there a contract for signing on with Boostability?

Yes. Because it usually takes at least 3 months before your site will begin to rank, we want to have a fair opportunity to give you the best results possible. Our standard contract length is 6 months.

See Terms and Conditions for more information regarding contract length.

How much does SEO cost?

SEO has one of the highest ROIs of any marketing option. Many SEO companies will not provide SEO for small businesses, as they are only interested in “big spend” clients. Boostability offers the affordable SEO solution for small businesses by keeping their small business budgets in mind. For more information on our services for your SEO needs, please see our services page or contact us at 1-800-261-1537

What will SEO do for me?

It will make all of your wildest hopes and dreams come true. Well, maybe not. But it can provide tremendous value to your business. SEO helps make your business/website more visible to your target consumer. This enables your website to get better traffic which usually translates into more sales/revenue.

Can Boostability guarantee results for SEO?

No company can guarantee results for SEO. If they tell you they can, they are being dishonest. Search engines, like Google, keep their search criteria a secret. They do this because their criteria is like their “secret recipe” which makes the company successful. That being said, it is possible to be very good at SEO and have a proven track record of successful SEO strategies that move clients to a more competitive location online. Boostability has a proven track record. See our case studies for examples of how we have helped other businesses like yours.

How long has Boostability been a company?

To learn more about Boostability, please visit our Company History page.

Where can I go to see examples/reviews of work or talk to existing clients in my industry?

Please visit our Case Studies and Testimonials pages for examples of how Boostability has helped a business like yours. We do not give out our client's contact information, just as we would not give out yours when you become a client.

Do you allow two direct competitors in the same region to both be your clients?

The short answer, yes. Boostability, like any marketing, advertising, or media company has a variety of clients, sometimes those include clients with similar products or services. We treat this the same way as TV advertisements. You might see a commercial for both Coke and Pepsi while watching the same channel, but both are fine with that because each is getting exposure to the audience they want to target. The same principle applies to SEO.

Why do some profiles/websites rank differently on Google, Bing, or Yahoo?

Each search engine utilizes a different search algorithm which weighs some search criteria differently than others do. Because these algorithms are different, they will rank sites differently. Boostability's SEO services include strategies that affect all major search engines, especially focusing on the search giant, Google. There might be some variation from engine to engine, but our tactics ensure that you are given the best shot to be visible in the most relevant places.

If you can't guarantee placement or clicks for SEO, why not just use PPC?

PPC can provide results quickly and has a high ROI, but they cannot guarantee clicks either. SEO is made up of organic listings, which are more trusted and receive more clicks. Even though it takes time to rank, the ROI and long term value of SEO is higher than PPC. Organic listings receive 75% of the traffic from search engine results pages.

Who chooses the keywords for my campaign and how are they chosen?

The most competitive keywords for your products and budget are selected by an experienced SEO specialist. Keywords are researched and chosen using the best known practices in the industry while factoring in what will give your business the best chance at success. This task is included as part of our full service SEO package.

Why should I only optimize for a few keywords?

We focus on the keywords that will bring you the most relevant traffic and value. Some keywords are not searched for very often and would be ineffective for marketing your business. In addition, when a website is optimized for its most relevant keywords, search engines will associate your keywords with others keywords that are closely related.

Why might I show up in only organic results and not local maps or vice versa? Why?

Search engines employ different algorithms for each category of search they provide.

Will I have to make a lot of changes to my website?

Normally, no. Most of the time the changes to your current website will be minimal and based mostly in the written content of your website, not its design. It is important that your site is optimized for the right keywords. We offer very clear directions with what changes will be necessary. For your convenience, we also offer website editing services for your WordPress, Joomla, and Drupal sites.

Can Boostability help me make changes to my website?

Currently, we offer website editing services for your WordPress, Joomla, and Drupal sites.

I am a customer, how do I check my website's progress?

Click the Client Login link which is always located in the upper right corner of this page to login, then click on the Reporting tab. For additional help, contact our Account Management team.