Don’t Flush Your Marketing Dollars Down the Drain

Published on January 16, 2012

Companies are always looking for ways to cut costs and maximize budgets, and the marketing budget is no exception. With most traditional marketing avenues (Print, TV, and Radio), a company can spend a lot of money on processes that may not target the right people at the right time, may limit what they can promote, [...]

Return on Investment (ROI) Reporting Made Accessible

Published on February 15, 2010

“Show me The Money!” SEO is tricky business. You may be operating a firm and have a staff of highly qualified analysts working earnestly to service your customers’ needs. Internally, you’re able to monitor work-load activities, cross off action items, set goals, and track domain progress. With all you are doing to operate a high-functioning [...]