Boostability was created in January 2009 with the idea of creating a SaaS platform that can deliver Search Engine services to small businesses. Travis Thorpe and Rick Horsley, who are next door neighbors, were "talking over the fence" about creating a company that would enable small businesses to get more online visibility through Search Engine Optimization. Jared Turner liked the idea "over Pizza" and agreed to head up technology for a company called SEOTownCenter, which would be renamed Boostability. They decided to invest time, talent, and money in creating Boostability and by recruiting the right talent. Before Boostability, Travis worked the previous 10 years in internet marketing management; Rick worked in sales and executive management, and Jared in creating innovative software technology.

A team was assembled in April 2009 with Jared Turner, Kodie Francom and Matt Beatty developing the SaaS platform. Russ Larson was hired to manage the finances, corporate structure, and compliance. The team went out to raise capital in 2009, only to find the investment environment to be nonexistent for start-ups. The "Founding Team" had a meeting to discuss strategies of how to move things forward. We had a great product, a committed team that believed in each other, and willingness to move things forward. Sacrifices were made, more investments from the Executive Team were placed, and a sales staff was hired in January 2010 with David Dustin to lead the sales team.

We grew out of our first office with just over 13 employees in April 2010. We had revenue, growth projections with our partners, and more investments from the founders. From April 2010 to Nov 2010, we hired just over 30 new people into the company. We brought in Nathan Judd and Sterling Kump to direct fulfillment and account management. Ikea desks were used and makeshift offices were created; we were packed like sardines in our "new" office. In November 2010, we moved again to our current location of 10,000 square feet, we hired another 40 in-house employees and we have added nearly 100 trained and quality controlled writers that work from home through our crowd sourcing model of delivering quality content.

Needless to say, we have great employees, great partners, and a team that believes in one another. We are moving things forward very quickly and we did this without taking a dollar from outside investors.